<PROJECTS> > Perfect Memory: Authentic Gift Shop

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Perfect Memory: Authentic Gift Shop is a store where you buy Asian guilt with your identity. In the reality of global cultural intertwining, there is a struggle with defining personal identities. This struggle forms from the differences of expectations and social conditions, between the lived experience and what everything else tells us what we ought to be. Many are questioned of who they are (what kind are you, where are you really from, do you speak your mother tongue, go back home), bringing doubts as to how one can belong in a society that still struggles with understanding its own differences. Asian guilt could be found in this conflict: the fear of abandonment from being too different; retribution from wanting to please our various expected selves. This gift shop is an attempt at creating a culture we want to belong in, but one that is a space formed for exploring conflicting ideals rather than discarding them. The shop is open for cultural clarity and conversations, and we ask that visitors take insecurities, failings, traumas and sufferings with kindness and give back understanding and acceptance. Visitors are welcome to buy the products available in the store. Products come in the form of DVDs, books, keychains, lucky charms, clothing, lapel pins, various food cans, and more. Items in the store cater to and carry different styles, based on what someone is capable of giving.

To read the essay written for this project, visit here!